60% of Facebook shares are made after the attendee has purchased a ticket. Use social media to engage potential attendees and boost ticket sales. Social media is an important part of life for many individuals, and smart event marketers use it to their advantage. Offer a donation-only option for people who cannot make it to your event but still want to support your cause or organization. Create tiered ticketing, with special (lower) pricing for people who buy their tickets the first week they are on sale.Ĥ. Keep Talking! Organizers who keep up a steady stream of communication by posting updates on their website, Facebook and Twitter sell more tickets.ģ.
Figure out how many tickets you need to sell every week so that by the time you’re one or two weeks out, there won’t be any surprises.Ģ. Our research shows that 33% of events sell half their tickets just one week before the event!ġ. To ensure your event is successful, consider the following two key objectives. While the main goal of fundraising events will always be focusing on maximizing ticket sales, you’ll also want to consider the success of your efforts to raise public awareness about the specific cause, issue or organization related to your fundraiser. ROI = Increasing donations + Raising awareness + Maximizing Ticket Sales Here are some best practices to consider in order to increase ROI for your next fundraising event.
In addition to selling out, maximizing your event’s return on investment is critical–especially in the nonprofit sector. PuSh Blog Eventbrite can help you maximize your events!Įventbrite is the presenting sponsor for PuSh’s Opening Gala, January 14, 6-11pm at Club Fivesixty!Įventbrite enables people all over the world to plan, promote, and sell out any event.
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